B2B ecommerce: Everything You Need to Know to Start

3 min read

B2B electronic commerce is the selling and marketing of products online between two businesses.

This campaign aims to improve customer reach and reduce costs-per-serve for your business to earn more revenue.

If this ecommerce model is new to you, don’t panic. This guide will help you understand the process and how to create a B2B platform. There are also successful b2b customer portalexamples to help inspire your operations.

How does B2B Electronic Commerce Work?

Business-to-business, or B2B, refers to direct sales between two businesses.

B2B ecommerce is a different type of business model from B2C, which allows businesses to sell directly and directly to consumers. B2B electronic commerce involves transactions between manufacturers and wholesalers, or wholesalers and retailers, via an online portal.

Innovation and technology have been the driving force behind the movement. B2B business has traditionally been labor-intensive and involved manual sales and marketing. This is where digital commerce can help these companies reduce costs and increase efficiency.

These are the B2B sellers that we work with

  • Wholesalers
  • Large retailers
  • Nonprofits or schools can be organizations.
  • Resellers

Buyers can now meet digitally with sellers, place orders, and manage them via smartphones. Businesses can also connect with distributors.

Types B2B Ecommerce

If you’re starting your B2B ecommerce business, you’ll probably fall into one or more of the three following categories. Each category has pros and cons. Businesses can be in multiple categories at the same time.


B2B2C, or business-to-business-to-consumer, sells directly to consumers without the need for an intermediary. Wholesalers or manufacturers manufacture the goods. These goods are then shipped to B2B organizations that sell them directly to consumers.

B2B2C businesses often offer a digital storefront that showcases their product catalog. The business might not directly create the product, but the consumer may need to be made aware.


Wholesale arrangements allow businesses to purchase goods in bulk directly from manufacturers or distributors and then sell the products to consumers at retail prices.

Buyer-oriented B2B Marketplaces are an excellent way to sell your products to wholesalers. They require less marketing effort. Marketplaces that are buyer-oriented exist when there are more sellers than buyers.

Buyers can have their online markets. They invite suppliers or manufacturers to present their products and then accept bids for different sellers.


Manufacturers produce large quantities and then sell them to wholesalers and other manufacturers. For example, a manufacturer might make unique shoelaces.

These shoelaces then go to a luxury shoe manufacturer, where they assemble the footwear and add their branding. Wholesalers may buy your completed shoes in quantity.

In today’s changing environment, manufacturers have difficulty satisfying digital demand. Manufacturers attempt to offer greater flexibility to consumers, suppliers, and B2B companies. Online transactions are becoming more important for manufacturers because they can access customized features, including pricing, production schedule, and sizing.


Distributors can ship, package, and market the products, something that manufacturers may not wish or be able to do. Distributors are an option for manufacturers who want to sell their products.

An online platform can help you create a distributor-manufacturer partnership. Through an online platform, distributors and manufacturers can make quick, efficient deals to satisfy customer needs.

As you can see, increasing market share requires high customer service. This makes it essential to optimize distribution costs.

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